Pierre Celis created the original Hoegaarden beer in the early 1960’s. Interbrew-Labatt bought the brand and the brewery in the 1980’s. Pierre Celis formed a new brewery in Austin Texas, brewing the same beer but under the brand name Celis White. Miller bought the Celis brewery and the Celis White brand-name in 1996. The brewery closed in 2000. In late 2002 Michigan Brewing bought the Celis White brand from Miller. Brouwerij Van Steenberge is now brewing the original Pierre Celis White under the brand-name Celis White in Europe and Ertveld’s Wit in North America.
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