Beer is made by creating a liquid rich with fermentable material. This ‘wort’ is moved to a fermentation vessel where yeast, a living organism, is added. Yeast swims around the fermenter gobbling up the soluble sugar and converting that energy into alcohol. Imagine the feeding frenzy of millions of tiny yeast cells eating their way around a big fermenter. It’s a volatile and active environment. During this time, the beer is literally alive. Just prior to packaging, we add a little yeast to the clear beer for a secondary fermentation. This helps to add carbonation, remove oxygen, and prolong shelf life.
Live was released in 22oz bottles to test markets in the northeast to great acclaim during autumn of 2012. Twelve ounce bottles are slated for the first quarter of 2013. It will also be available on draught.