So much in brewing is looked at through the eyes of history. With centuries of beer making behind us, it is impossible to ignore traditions. If we did, we’d be doing a disservice to the heritage of our trade. In Germany, brewers have made “bock” beers for hundreds of years. These are dark, malty, lightly hopped beers first brewed in the 14th century in the town of Einbeck. Funny thing about this town’s name – when the style was adopted by brewers in Munich, their Municher accents pronounced “Einbeck” as “ein Bock” which is German for “Billy Goat.” True story. To this day, many visual puns using goats have adorned labels of Bock beers.
We’ve enlisted the creative talents of Nate Duval to illustrate “Goat Boy.” The conversation went something like, “Nate, we need a Goat Boy.” He replied, “Goat boy? I can do that.” Our in-house designer (and another guy named Nate) filled in the rest of the graphics. And thus, the continued tradition of goat iconography on bottle labels.
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